Meet people where they are.
Around shared interests, favorite creators, brands and live experiences. We bring causes into the places where people already connect.
This is Propeller
We put culture to work.
We’re a public benefit corporation connecting people, cultural leaders, brands and nonprofits. We build partnerships that turn shared passions into support for causes.
Meet Propeller
01 / Our story
An engine
for collective
action.
Fans show up for the artists, creators and moments they love. Propeller turns that energy into measurable impact.
Since 2015, Propeller fans have raised $27.4M for nonprofits and taken more than 15.4M actions, alongside hundreds of artists and a growing lineup of brands, events and creators.
It works because it starts with what people already care about. An artist or creator invites their fans in. Fans take action or give to a cause and earn their way to experiences and rewards they can’t get anywhere else.
Our team comes from music, nonprofits, digital campaigns and events. We know what it takes to get people to actually show up, and we build every campaign so showing up is easy, fun and worth it.
02 /
Team
Brandon Deroche
Founder & CEO
Ben Kroetz
COO
Maddie Dwyer
Campaigns
Mark Thomas
Talent & Industry Partnerships
Paulina Freed
Premier Membership
Carly Mellinger
Customer Experience
Noelle Harshfield
Operations
Jonah Baker
Engineering
Hannah White
Front-end Engineering
Brandt Imhoff
Design
Annie Cantrell
Live Events
No office. We’re spread across places like Nashville, Austin, Philly, Seattle, Lancaster and Maine, and we meet where the work is: at the shows, the festivals, and alongside the causes we work with.
03 / Our approach
What we
build around.
Make it a collaborative effort.
One person’s contribution is a starting point. We build campaigns that bring those contributions together, giving more people a part in what happens next.
Always in motion.
Every campaign feeds the next: more fans who show up, sharper ideas, stronger partners, and causes that keep getting support long after the moment passes.
Purpose you
can see.
- People taking action
- 4.3M+ A community that keeps growing.
- Actions taken
- 15.4M+ Every one starts with someone.
- Raised for nonprofits
- $27.4M+ Support for causes people care about.
The work behind the numbers
2025 Impact Report.
See the campaigns, partnerships, and funding behind our impact.
Let’s make
something
happen.
Have a cause, a platform, or an idea we should talk about? We’d love to meet you.
Talk to our team